Workshop 1: Stress-free SEO class made easy for beginners with Kocoon spa's co-founder Maika Endo on "How to improve your online presence and bring more customers to your website"

"I did not hire a web agency to have Kocoon spa ranked in first position when you google facials+Beijing. I did not apply any aggressive marketing technics or buy ads on search engines. I'm not a tech consultant or a lifestyle blogger that writes every day something interesting, but what I did, is apply simple rules of online strategy, and spend some time implementing basic actions, which allowed our online position to improve organically afterwards. "

You can learn everything by reading articles,  through online tutorials, by observing the others' sites,  asking your friend about it- that is how I did. It's fun and rewarding to own and tame something one is challenged with. Or you can just come to Kocoon spa, sip a cup of tea, and I will share with you what I know about SEO, what I did for Kocoon spa and our secrets, and a To Do List of 10 actions you will be able to do for your website. I will make it easier and more "digestible."

Follow me on instagram: missmaikaa

Sunday, December 14, 10:30-12:00

Cover: 300 rmb | person - Space is limited to 6 so book your space now! 250rmb for Kocoon Vips. Cancellation deposit to book your space of 100rmb.

Coffee (we have a new espresso machine!), herbal tea, IF juice, fruits will be offered.

We will answer to the following questions:

• What is SEO and what means "SEO friendly"?
• How to check if your website is SEO friendly?
• How to create a SEO friendly blog post?
• What is a good link building strategy?
• Why are keywords so important?
• Where to start?

You will go home with a list of things to do in order to make this mission successful!

Workshop 2: How to create your newsletter ?

A simple, stress free workshop for beginners, with some clarifications.

• How to save yourself time using automation?
• What are the applications or technics that can help you grow your online database?
• What is "growth hacking"? What is a "RSS-to - email newsletter"?
• Connecting your newsletter to your social media
• What is a "responsive newsletter"?

Sunday, December 14, 14:00-16:30

Cover: 300 rmb | person - Space is limited to 6 so book your space now! 250rmb for Kocoon Vips and Improving your Online Presence participants. Cancellation deposit to book your space of 100rmb.

Coffee (we have a new espresso machine!), herbal tea, IF juice, fruits will be offered.

Bring your laptop!

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